Rx for med spas and aesthetics
Marketing for med spas and aesthetic practices
Your patients choose you with their eyes first, pay out of pocket, and decide whether to return every few months. Marketing for an aesthetic practice has to win the first visit and earn the next one.
Examples of what patients search for: best med spa near me; lip filler before and after; how much does botox cost; laser hair removal near me; who should do my filler; body contouring without surgery options; microneedling or chemical peel; med spa with physician on site.
What makes this specialty different to market.
We start from how your patients decide, not from a list of services.
- Competing on price alone
When every practice in town advertises a per-unit special, patients learn to shop by discount and leave for the next one. Your marketing has to show who is holding the syringe and why that matters, so you are chosen for trust and not for the lowest offer.
- One visit, then silence
Most of the value of an aesthetic patient comes from the visits after the first, yet many practices spend everything on new leads and nothing on bringing people back. Without reminders, memberships and follow-up, patients drift to whoever shows up in their feed next.
- Inquiries that go unanswered
Aesthetic patients message at night from Instagram, a web form or a text, and they often contact several practices at once. If your front desk replies the next afternoon, the consultation has usually been booked somewhere else.
What we would put to work first.
Six services, in the order we would usually start. Each one opens a full explanation.
A site that looks like your practice feels
We design custom sites with a page for each treatment, galleries of your own results, provider credentials up front and booking within reach on every screen. No templates, so you do not look like the med spa down the street.
Medical spa website design
Found when patients search by treatment
We work on your Google Business Profile, directory listings and area landing pages so your practice can appear when someone nearby searches for injectables, laser or body contouring. Each treatment gets its own page instead of one long services list.
Local SEO
Reviews that name the treatment and the provider
We set up a steady, simple way to ask patients for reviews after their visit and draft thoughtful replies for your approval. Replies are written with patient privacy in mind, so they never confirm who was treated or for what.
Reviews and reputation
Reels with your injectors on camera
We plan, film and edit short videos of your physicians and providers explaining treatments and showing the practice. Patients get to know the person before the consultation, which is what a static promotion cannot do.
Short-form video
Every inquiry answered and followed
Leads from Instagram, ads, web forms and calls land in one place, get a fast reply and are followed until they book or decline. Patient information is handled with HIPAA requirements in mind.
Lead management and CRM
Texts that bring patients back
We plan and send reminders when a patient is due for their next treatment, plus membership offers and event invitations, with two-way replies your staff can pick up. Only patients who have opted in receive them.
SMS campaign managementYour first 90 days with us.
You always know what we are working on and what it produced.
- Audit and listening
In the first weeks we review your site, profiles, reviews, ads and how inquiries are handled today, and we talk with your providers and front desk. We agree on the treatments that matter most to the practice.
- Fix the foundation
During the first month we correct your listings, set up call tracking and lead capture, and begin work on treatment pages and the review request process. You see where calls and bookings come from in one dashboard.
- Launch and film
Next we publish new pages, film the first round of short videos with your providers and start campaigns for your priority treatments. Text and e-mail follow-up for existing patients goes live.
- Review and adjust
By day 90 we sit down with you to review which channels produced calls and bookings and which did not. We shift effort toward what is working and set the plan for the following quarter.
Advertising with care
- Before-and-after photos and patient testimonials generally call for written patient consent and an honest presentation of typical results, and we build campaigns with these in mind while your practice confirms the specifics with its counsel.
- Advertising that names prescription products such as neuromodulators, or that makes claims about results, is subject to federal, state and platform rules, so we write conservatively and the practice confirms the wording with its counsel or compliance contact.
- Replies to reviews and social comments should never confirm that someone is a patient or mention their treatment, and we draft every reply with patient privacy and HIPAA requirements in mind.
General information, not legal advice.
Questions we hear from med spas and aesthetics
Do you work with med spas that are not owned by a physician?
Yes. We work with physician-owned practices and with med spas that operate under a medical director. Because we are physician owned ourselves, we understand how supervision and credentials should be presented, and we ask your medical director to review clinical content.
We already post on Instagram ourselves. What would you add?
Most practices post well but have no path from a post to a booked consultation. We add planning, video of your providers, paid campaigns where they make sense, and a system that captures and answers each inquiry. You can keep posting day-to-day moments while we handle the structure around them.
Who writes our treatment pages and posts?
AI helps us draft and organize content, and our in-house team edits it. Anything medical is reviewed by a physician before it is published, and nothing goes live without your approval.
Can you help us launch a treatment we just trained on?
Yes. As the strategic marketing partner of Empire Medical Training, we often work with physicians who are adding a procedure to their practice. Our new service launch covers the treatment page, announcement to your existing patients, and campaigns to bring in the first bookings.
Other specialties we work with.
We work only with medical practices. If yours is not listed, ask us.
Let us look at your practice.
Send us your website. We will tell you what we would fix first, at no charge.