Marketing strategy and consulting
A marketing plan for your practice, built by people who know medicine and business, with a review every month.
In plain words
A marketing strategy is a written plan that says where your practice should spend its marketing money and effort, in what order, and how you will know whether it is working. Without one, practices tend to buy services one at a time, such as a new website here and some ads there, with no way to tell which of them brings in patients. Our business staff builds the plan around your specialty and your local competitors, and our physician advisory board adds what physicians know about how patients choose a doctor.
What you get ℞
Marketing audit
A written review of your website, search rankings, ads, patient reviews and nearby competitors, showing what is working and what is not.
Channel priorities and budget
A ranked list of the marketing channels worth your money, with a suggested budget for each one and the reasoning behind it.
90-day roadmap
A calendar of tasks for the next 90 days, each with a named owner and a due date so nothing stalls.
Monthly results review
A meeting each month where we go through the numbers with you and agree on what to keep, stop or change.
Physician advisory input
Comments from practicing physicians on your plan, covering how patients in your specialty typically compare and choose a provider.
One-on-one consultation
Direct access to our business and marketing staff for questions on hiring, vendors, new services or anything else the plan raises.
This is a good fit if
- You are opening a practice or adding a location and want a plan before you spend on marketing
- You already pay for a website, ads or social media and cannot tell which of them brings in patients
- Your practice has grown by referrals and you now want a steadier, more predictable flow of new patients
How it works
From the first conversation to ongoing results.
First conversation
We ask about your specialty, your goals, the procedures you want more of and what you have tried before. You tell us your rough budget and who on your team will be our main contact.
Audit and research
We study your current marketing and your competitors. You give us view-only access to your website statistics, ad accounts and business listing, or we work from what is publicly visible if you have none of these.
Plan and roadmap
We present the audit, the priorities, the budget and the 90-day roadmap in one meeting. You decide what to approve and who on your side owns each task assigned to the practice.
Monthly review
We meet each month to compare results against the plan and adjust it. You share what the reports cannot show, such as how many inquiries became booked appointments.
The tools involved, explained
What each one is, and how we use it for your practice.
Website analytics
Software that counts how many people visit your website, where they came from and what they did there. We use it to see which marketing efforts send visitors who go on to call or request an appointment.
Google Business Profile
The free listing that shows your practice name, hours, photos and reviews in Google Search and Google Maps. We check how complete it is and how it compares with the listings of practices near you.
Call tracking numbers
Phone numbers that forward to your front desk and record which ad or web page prompted each call. Where the plan recommends them, they are set up with HIPAA requirements in mind and with your practice's compliance contact.
AI language models
Software that can read and summarize large amounts of text quickly. AI assists us in sorting through competitor websites and patient review themes, and our staff and physicians review everything before it reaches your plan.
The details
Our MBAs take the time to study your specialty and your competitors in order to build a marketing plan that is cost effective and aimed at results. Our physician advisory board adds what only physicians know about how patients choose.
What you get
- An audit of your website, rankings, ads, reviews and competitors
- A plan that sets priorities and a budget for each channel
- A 90-day roadmap with clear owners and dates
- A monthly review of results and what to change
- Consultation with our physicians, business and marketing staff
Whether you are new to the business of medicine or looking to reach the next level, we have helped hundreds of physicians one on one.
Words you will hear
- Marketing channel
- Any single route by which patients find you, such as Google search, paid ads, social media, email or referrals.
- Conversion
- The moment a person takes the action you want, such as calling the office or submitting an appointment request.
- Cost per lead
- The amount spent on marketing divided by the number of people who contacted the practice as a result.
Questions we hear
How does the process work once we decide to move forward?
We start with an audit of your website, rankings, ads, reviews and competitors, and our MBAs study your specialty and local market. From there we build a plan that sets priorities and a budget for each channel, along with a 90-day roadmap that has clear owners and dates. After that, we meet with you every month to review results and decide what to change.
How much does a marketing plan cost, and how long does it take to put together?
Both depend on your practice, including your specialty, your market, how many channels you already use and how much competition you face. We begin with a free analysis, then give you a quote and a plan with a schedule that fits your situation.
What do you need from us to get started?
It helps to have access to your website analytics, ad accounts and review profiles, plus a clear picture of your goals, the services you want to grow and what you currently spend on marketing. We also ask for some time from the physician or practice manager for consultations with our physicians, business and marketing staff. The more accurate the information we start with, the more useful the audit and plan will be.
Is this a good fit for a new practice, or only for established ones?
It works for both. A newer practice usually needs help deciding where to spend a limited budget first, while an established one often needs to find what is underperforming and where the next stage of growth can come from. In either case the plan is built around your specialty and competitors, and our physician advisory board adds insight into how patients choose a provider.
Ready to get started?
Tell us about your practice. We reply within 24 business hours with packages and pricing.