Website accessibility and compliance
A medical website has to work for every patient and handle their information carefully. We build and audit for both.
In plain words
Website accessibility means your site can be used by every patient, including people who rely on a screen reader (software that reads the page aloud), who navigate with a keyboard instead of a mouse, or who have low vision. Compliance work covers the other half: making sure forms, tracking codes and security settings treat patient information carefully. We check your site for both, fix what we find, and work with your compliance officer or attorney on anything that needs a legal decision.
What you get
The concrete pieces we deliver, in plain language.
Accessibility audit report
A written review of your current site against the WCAG guidelines, listing each problem in plain language and ranked by how serious it is.
Site fixes
Corrections to color contrast, headings, forms, image descriptions and keyboard navigation so patients with disabilities can read and use every page.
Video captions
Accurate on-screen text for your videos, so patients who are deaf or hard of hearing can follow what is being said.
Accessibility statement and feedback form
A public page that explains your commitment to accessibility and gives patients a simple way to tell you when something does not work.
Patient form and tracking review
Contact and intake forms set up with HIPAA requirements in mind, plus a check of tracking codes on pages where patients share health details.
Privacy and security setup
Cookie consent, privacy policy pages, an SSL certificate, regular backups and security updates that keep your site protected and current.
How it works
From the first conversation to ongoing results.
Initial conversation
We ask how your site is used, which forms collect patient information and who handles compliance at your practice. You give us site access and introduce us to your compliance officer or attorney.
Audit
We test your pages with automated scanners and by hand, using a keyboard and a screen reader, and we list every tracking code on the site. You receive the report and tell us if any findings need your compliance contact's input.
Fixes and setup
We correct the problems, add captions, publish the accessibility statement and adjust forms, tags and privacy pages. Your compliance contact approves the policy wording and any decisions about patient data before they go live.
Ongoing monitoring
We recheck the site as pages and videos are added, apply security updates and respond to problems patients report. You forward us any feedback you receive and tell us about planned changes to the site.
The tools involved, explained
What each one is, and how we use it for your practice.
Accessibility scanners
Software that reads a web page and flags common problems, such as text that is hard to see or images with no description. We use scanners to find issues quickly, then confirm each one by hand because automated tools miss a lot.
Screen readers
Programs that read a website aloud for people who are blind or have low vision. We go through your site with one to hear what those patients hear and fix anything confusing or unreachable.
Tag manager
A control panel that holds the small pieces of code your site uses for advertising and visitor statistics. We use it to see what is collecting information on each page and to remove or restrict tracking where patients share health details.
Cookie consent banner
The notice that tells visitors what your site stores in their browser and lets them accept or decline. We install it and configure it to match your privacy policy and what your compliance contact requires.
The details
Patients use your website with screen readers, with a keyboard, on small phones and with low vision. A site that works for them works better for everyone, and it lowers the risk of an accessibility complaint.
Accessibility
- Audit of your current site against the WCAG guidelines
- Fixes for contrast, headings, forms, images and keyboard navigation
- Captions for video
- An accessibility statement and a way for patients to report problems
Privacy and patient information
- Contact and intake forms set up with HIPAA requirements in mind
- Review of tracking tags and pixels on pages where patients share health information
- Cookie consent and privacy policy pages
- SSL, backups and security updates
We are a marketing agency, not a law firm. We work with your compliance officer or attorney and implement what they require.
Words you will hear
- WCAG
- The Web Content Accessibility Guidelines, an internationally recognized set of standards for making websites usable by people with disabilities.
- Alt text
- A short written description attached to an image that a screen reader speaks aloud so a patient who cannot see the image knows what it shows.
- Tracking pixel
- A small piece of code from an advertising or analytics company that records what visitors do on your site and sends that information back to the company.
This is a good fit if
- Your website was built several years ago and has never been checked for accessibility
- You collect appointment requests or intake information online and are not sure where that information goes
- Your attorney or compliance officer has raised concerns about your website and you need someone to carry out the changes
Questions we hear
How does an accessibility audit of our current website work?
We review your existing site against the WCAG guidelines and check how it performs for patients using screen readers, a keyboard, small phones or low vision. From there we fix the issues we find, such as contrast, headings, forms, images and keyboard navigation, and add captions to video. We also publish an accessibility statement and give patients a way to report problems.
Will this make our website HIPAA compliant or protect us from an accessibility complaint?
We cannot promise either, because we are a marketing agency, not a law firm. We set up contact and intake forms with HIPAA requirements in mind and build to the WCAG guidelines, which lowers the risk of a complaint but does not remove it. For legal questions, we work with your compliance officer or attorney and implement what they require.
Why do tracking tags and pixels on our site need a review?
Advertising and analytics tools can collect data on pages where patients share health information, such as appointment requests or intake forms, and send it to third parties. We review which tags and pixels are running on those pages so you and your compliance officer can decide what should stay, change or be removed. We also set up cookie consent and privacy policy pages so patients can see how their data is handled.
How long does the work take, and what does it cost?
Both depend on your practice, including the size of your site, how it was built and how many issues the audit turns up. We start with a free analysis and then give you a quote and a plan. It helps if you can provide access to your website and connect us with whoever handles compliance for your practice.
Ready to get started?
Tell us about your practice. We reply within 24 business hours with packages and pricing.