Analytics and call tracking
See which campaigns make the phone ring. One dashboard for calls, forms, bookings and what each of them cost.
In plain words
Analytics and call tracking is a measurement system that records every call, form, chat and online booking your marketing produces, and shows which campaign each one came from. Without it, a practice sees its marketing bill but cannot tell which part of that spending brought in patients. With it, you can compare channels by what each inquiry cost and decide where to put your budget based on evidence.
What you get ℞
Live results dashboard
A private web page you can open at any time to see calls, forms, bookings and costs side by side, updated continuously.
Tracking numbers per source
A separate phone number for each campaign, all ringing at your front desk, so every call is credited to the right source.
Form, chat and booking tracking
Every contact form, chat conversation and online appointment request is counted and tied to the ad, search or page that led to it.
Call recording summaries
AI drafts short summaries of recorded calls and our team reviews them, so you learn which treatments and questions patients raise most.
Plain language monthly report
A written report each month that explains what happened, what each channel cost per inquiry, and what we think it means.
Review call with our team
A regular conversation where we go through the numbers together and agree on what to change, keep or stop next.
This is a good fit if
- You pay for more than one marketing channel and cannot say which one brings in new patients
- Your front desk is busy with calls but nobody knows what prompted people to pick up the phone
- You want to base next year's marketing budget on recorded results instead of impressions and guesses
How it works
From the first conversation to ongoing results.
Map your inquiries
We talk through every way a patient can reach you today: phone lines, forms, chat and booking software. You tell us which marketing channels you run and who handles compliance at your practice.
Set up tracking
We create the tracking numbers, connect your forms and booking tool, and configure privacy settings with HIPAA requirements in mind, together with your compliance contact. You give us access to the website and ad accounts and approve the call recording notice.
Test and launch
We place test calls and submit test forms from each source to confirm everything is counted correctly and still reaches your front desk. You get dashboard access and a short walkthrough for you and your staff.
Report and adjust
Each month we send the report, hold the review call and adjust campaigns based on what the data shows. You tell us which inquiries became real appointments, which makes the numbers more useful over time.
The tools involved, explained
What each one is, and how we use it for your practice.
Call tracking numbers
These are local phone numbers that forward to your regular line and record which ad or listing the caller saw. We assign one to each source through our own phone tracking system, and your existing number stays the same.
Website analytics
This is software that counts visitors to your website and shows which pages they read before contacting you. We set it up so that health information patients share with you is not passed to advertising platforms.
Reporting dashboard
This is a single screen that pulls numbers from your phone tracking, website, booking tool and ad accounts into one place. We build and maintain it, so you do not have to log in to several systems.
AI language models
This is software that can read a call transcript and write a short summary of it. We use it to draft summaries of recorded calls, which our team reviews; it never speaks with patients or gives medical advice.
The details
No matter how much traffic your website gets, the end result should be a call or a booking from a patient. Since we started, we have tracked results that way, with our own results and phone tracking system.
What we measure
- Calls from each campaign, with a tracking number for every source
- Form submissions, chat conversations and online bookings
- Search rankings and visibility in AI answers
- Cost per inquiry for each channel
- Website traffic and the pages patients read before contacting you
What you receive
- A live dashboard you can open at any time
- A monthly report in plain language
- AI-assisted summaries of call recordings, so you learn what patients ask for
- A review call with our team to decide what to change next
Analytics on medical websites needs care. We configure tracking so that health information patients share with you is not passed to advertising platforms.
Words you will hear
- Attribution
- The process of working out which ad, search result or listing led a particular patient to contact you.
- Conversion
- Any action you want a website visitor to take, such as calling, filling in a form or booking an appointment.
- Cost per inquiry
- The amount spent on a channel divided by the number of calls, forms and bookings it produced.
Questions we hear
How does call tracking work with our existing phone number?
We assign a separate tracking number to each marketing source, such as paid search, your Google listing or a social campaign. Calls to those numbers forward to your regular office line, so your front desk answers the phone the same way as always. Your main number stays yours, and we can see which campaign produced each call.
Is it safe to run analytics and call recording on a medical website?
Medical sites need more care than a typical business site, because patients may share health details in forms, chats and calls. We configure tracking so that health information patients share with you is not passed to advertising platforms. We recommend that you also review call recording and your privacy notices with your own compliance advisor, since the rules vary by state and by practice.
What do we need to provide to get started, and how long does setup take?
We usually need access to your website, your advertising accounts, your online booking tool and details on how calls are routed in your office. Timing depends on how many channels and systems your practice uses, so we give you a plan after a free analysis. The same applies to cost, which we quote once we have seen your current setup.
What will we see in the reports, and will we have to interpret the data ourselves?
You get a live dashboard you can open at any time, showing calls, form submissions, chat conversations and online bookings, along with the cost per inquiry for each channel. Each month we send a report in plain language, with AI-assisted summaries of call recordings so you learn what patients ask for. We then hold a review call with you to decide what to change next.
Ready to get started?
Tell us about your practice. We reply within 24 business hours with packages and pricing.