Rx for dental practices
Marketing for general, cosmetic and implant dental practices
Dental patients choose from a short list of nearby offices, and they ask about insurance before anything else. We market for both sides of your schedule: steady hygiene recall and the implant and cosmetic cases that take longer to decide.
Examples of what patients search for: emergency dentist open now; dentist near me that takes my insurance; how much do dental implants cost; best cosmetic dentist for veneers; dentist accepting new patients; teeth whitening at the dentist; same day crown dentist near me; is invisalign or braces better for adults.
What makes this specialty different to market.
We start from how your patients decide, not from a list of services.
- Many offices, one small map
Most patients pick a dentist from the few practices that appear in the map results for their neighborhood, and several offices near you are competing for those same spots. Your reviews, your Google profile and the accuracy of your listings carry as much weight as your website.
- Insurance questions come first
New patients want to know whether you take their plan before they read anything about your dentists or your technology. If the website and the front desk cannot answer that quickly and clearly, the patient calls the next office on the list.
- Two very different patient decisions
A cleaning or a toothache is booked within minutes, while implants, veneers and aligners are researched for weeks and compared across several offices. One message and one budget rarely serve both, so high-value cases get lost when everything is marketed like a new patient special.
What we would put to work first.
Six services, in the order we would usually start. Each one opens a full explanation.
Show up on the map for your neighborhood
We manage your Google Business Profile, directory listings and location pages so your office appears for the general, emergency and cosmetic searches made around you. Each location and each main service gets its own page written for the area you draw patients from.
Local SEO
A steady flow of patient reviews
We set up review requests after hygiene and treatment visits and draft replies that never confirm who is a patient or what was done. Your profiles stay accurate across the sites patients check before they call.
Reviews and reputation
A site that answers insurance and cost questions
We build a custom site with clear pages for accepted plans, financing, emergencies and each procedure, from cleanings to implants and veneers. Patients find the answer they came for and a way to book on the same screen.
Medical website design
Booking and new patient forms by phone
Patients request or book hygiene, new patient and emergency visits at any hour and complete intake forms before they arrive. Where your practice management software allows it, we connect booking to your schedule, and form data is handled with HIPAA requirements in mind.
Online booking and intake
Paid search for emergencies, implants and aligners
We run separate campaigns for urgent searches and for higher-value cases, each sent to its own landing page. We measure them by calls and booked consultations so you can see what each kind of case costs to acquire.
Pay-per-click
Hygiene recall and unscheduled treatment follow-up
We plan and send text and e-mail reminders for overdue cleanings, unused benefits before the plan year ends and treatment plans that were presented but never scheduled. Patients can reply by text, and your front desk gets the conversation.
SMS campaign managementYour first 90 days with us.
You always know what we are working on and what it produced.
- Audit and tracking
In the first weeks we review your website, Google profile, listings, reviews and current advertising, and we set up call tracking and a dashboard. We also learn your plans accepted, your schedule capacity and which procedures you want more of.
- Fix the foundations
During the first month we correct listings, complete your Google profile, start review requests and rewrite the insurance, emergency and new patient pages. Online booking and intake forms go live once they are tested with your front desk.
- Launch campaigns
Next we start paid search for emergency and high-value cases with dedicated landing pages, and we begin recall messages to overdue hygiene patients. Procedure content is drafted with AI assistance and reviewed by our team and clinical advisors before it is published.
- Review and adjust
By day 90 we sit down with you to review calls and bookings by source, covering new patients, recall visits and consultations. We move budget toward what is producing appointments and set the plan for the next quarter.
Advertising with care
- Before-and-after photos of smile makeovers, implants and whitening need written patient consent and should show typical cases without implying every patient will see the same result, and we build campaigns with this in mind.
- Many state dental boards have rules on advertising specialty credentials, terms such as "specialist" or "painless," and how discounts, free exams and financing offers are disclosed, so the practice should confirm its wording with its counsel or compliance contact.
- Replies to reviews and use of testimonials must never confirm that someone is a patient or reveal treatment details without authorization, and we write replies and collect testimonials with HIPAA requirements in mind.
General information, not legal advice.
Questions we hear from dental practices
We already get most new patients from insurance directories. What would you add?
Plan directories send patients who are choosing by network, and they still look at your reviews and website before calling. We work on the map results, your reputation and your site so more of those patients choose you, and we build demand for implant, cosmetic and other cases that directories do not bring in.
Can you connect online booking to our practice management software?
In many cases, yes. We connect through the APIs and integrations your software vendor makes available, and where a direct connection is not possible we set up a booking request flow that your front desk confirms. We check what your system supports before we promise a specific setup.
How do you market implants and cosmetic cases differently from general dentistry?
These patients research longer, compare offices and worry about cost, so we give each procedure its own page, landing page and follow-up sequence. Leads are tracked from the first inquiry to the consultation, so your team knows who still needs a call back.
Who writes the content about dental procedures?
AI assists with drafts, and our in-house writers and clinical reviewers edit every page before it goes to you for approval. Nothing is published about your procedures, credentials or offers until your dentist has signed off.
Other specialties we work with.
We work only with medical practices. If yours is not listed, ask us.
Let us look at your practice.
Send us your website. We will tell you what we would fix first, at no charge.