AI search optimization
Patients now ask ChatGPT, Google's AI Overviews and other assistants which doctor to see. We work to make your practice part of the answer.
In plain words
AI search optimization is the work of making your practice easy for AI assistants such as ChatGPT and Google's AI Overviews to understand and safe for them to recommend. These assistants build their answers from sources they trust, including clearly organized web pages, consistent listings, reviews and mentions on reputable sites. A practice that is hard for them to read is often left out of the answer, even when it ranks well in regular search results.
This is a good fit if
- You have noticed patients mentioning that they looked up their options in ChatGPT or another AI assistant before calling.
- Your practice already has a working website and some search visibility, and you want to build on that foundation.
- You are willing to have your physicians review medical content, since that review is a large part of what makes it trustworthy.
What you get
The concrete pieces we deliver, in plain language.
AI visibility audit
A written report showing how AI assistants currently describe your practice and your competitors, including what they get wrong or leave out.
Structured data markup
Behind-the-scenes labels added to your website that tell AI systems exactly who your physicians are, where you practice and what you offer.
Patient question-and-answer content
Pages that answer the questions patients ask in their own words, drafted with AI assistance and reviewed by editors and physicians before publishing.
Directory and profile cleanup
Your practice name, address, phone number, hours and services corrected to match across the directories and profiles that AI systems check.
Author and credential pages
Pages that show which physician wrote or reviewed your medical content, with training and credentials, so readers and AI systems know who stands behind it.
Ongoing visibility reports
Regular updates in plain language on whether and how your practice appears in AI answers, and what we plan to adjust next.
How it works
Discovery and audit
We talk through your specialties, locations and priority procedures, then test how AI assistants answer the questions your patients would ask. You give us access to your website and listings and tell us which services matter most.
Plan and priorities
We turn the audit into an ordered list of fixes and new content, starting with what is most likely to help. You review the plan and confirm that the facts about your practice and physicians are accurate.
Build and review
We add the markup, correct the listings and write the content, with AI assisting on drafts and our team editing every piece. Your physicians read and approve the medical content before anything is published.
Monitor and adjust
We keep checking how AI answers mention your practice and refine the work as these systems change. You tell us about new physicians, procedures or locations so your information stays current.
The tools involved, explained
What each one is, and how we use it for your practice.
AI assistants and AI Overviews
These are tools such as ChatGPT and the AI summaries at the top of Google results, which answer a question directly instead of only listing links. We ask them the questions your patients would ask and record what they say about your practice.
Structured data
This is a standard format of code, invisible to visitors, that describes the content of a page to search engines and AI systems. We add it to your site so your physicians, locations, procedures and reviews are read correctly.
Google Business Profile
This is the free Google listing that shows your practice in Maps and local results, with your hours, phone number, photos and reviews. We keep it complete and accurate, because it is one of the sources AI systems rely on for local information.
Content management system
This is the software your website runs on, such as WordPress, which lets pages be added and edited without rebuilding the site. We use it to publish the question-and-answer content and author pages, and to place the structured data.
Words you will hear
- Answer engine optimization (AEO)
- Another name for this service, used because AI assistants give a direct answer instead of a list of links.
- Generative engine optimization (GEO)
- A third name for the same work, where generative refers to AI that writes its own response from many sources.
- Citation
- A source that an AI answer links to or names as the place its information came from, which is one way a practice appears in the answer.
The details
Search has changed. A growing share of patient questions is answered by an AI summary before anyone clicks a link. Those answers are assembled from sources the AI trusts: clear, well structured pages, consistent listings, reviews and mentions on reputable sites.
AI search optimization, sometimes called answer engine optimization or generative engine optimization, is the work of making your practice easy for those systems to understand and safe for them to recommend.
What we do
- Audit how AI assistants currently describe your practice and your competitors
- Structured data for your physicians, locations, procedures and reviews
- Question-and-answer content written the way patients ask, reviewed by physicians
- Consistent practice information across directories and profiles
- Author pages and credentials that show who stands behind your medical content
- Monitoring of your visibility in AI answers over time
No one can guarantee a place in an AI answer, and you should be careful with anyone who does. What we can do is the groundwork these systems reward, on top of the SEO that still brings in most search traffic.
Questions we hear
How is AI search optimization different from the SEO we already do?
Traditional SEO helps your pages rank in the list of links, and it still brings in most search traffic. AI search optimization builds on that foundation by making your practice easy for AI assistants to understand and safe for them to recommend, through structured data, consistent listings, clear question-and-answer content and visible physician credentials. We treat the two as one effort, not competing ones.
What will you need from our practice to get started?
We need accurate, current details about your physicians, locations and procedures, plus access to your website and your main directory and review profiles. Because the question-and-answer content is reviewed by physicians, we also ask for some of your providers' time to check what we write and confirm credentials for their author pages. We handle the audit, structured data, writing and monitoring.
How long does it take to see our practice appear in AI answers, and what does it cost?
Both depend on your practice: your specialty, your market, how many locations and providers you have, and the current state of your website and listings. AI systems update their sources on their own schedule, so visibility tends to build gradually and we monitor it over time. We start with a free analysis of how AI assistants describe your practice today, then provide a plan and a quote.
Can you guarantee that ChatGPT or Google's AI Overviews will recommend our practice?
No, and you should be careful with any agency that says it can. These systems decide on their own which sources to trust, and no one outside them controls the answers. What we can do is the groundwork they reward, and then track how your visibility in AI answers changes so you can see what the work is producing.
Ready to get started?
Tell us about your practice. We reply within 24 business hours with packages and pricing.