Rx for dermatology
Marketing for dermatology practices, medical and cosmetic
A dermatology practice runs two businesses under one roof: insured medical visits with long waits and cash-pay cosmetic services. We market each on its own terms, starting with the conditions patients search for.
Examples of what patients search for: dermatologist near me accepting new patients; who treats adult acne; mole check appointment this week; eczema specialist for children; best dermatologist for hair loss; skin cancer screening near me; botox by a board certified dermatologist; does insurance cover mole removal.
What makes this specialty different to market.
We start from how your patients decide, not from a list of services.
- A full medical schedule
When new medical patients wait weeks for an appointment, more demand for general visits does not help the practice. Marketing has to point toward the services and providers with open capacity, and make it easy for patients to find the right first step.
- Two audiences, one website
A patient worried about a changing mole and a patient comparing cosmetic injectors want very different things from the same site. If the two are mixed together, medical patients doubt the seriousness and cosmetic patients go to a med spa down the street.
- Patients search by condition
Most people type a symptom or a diagnosis, not the word dermatologist. A practice with one general services page is hard to find for acne, eczema, psoriasis, hair loss, rosacea and the many other conditions it treats every day.
What we would put to work first.
Six services, in the order we would usually start. Each one opens a full explanation.
A page for every condition you treat
We build and maintain condition and procedure pages that match how patients search, from acne and eczema to skin checks and Mohs surgery. Each one explains what the visit involves and how to book.
Search engine optimization
Skin content reviewed by physicians
AI assists with drafts, and physicians review every article and page before it is published. Your dermatologists approve anything that carries their name.
Physician content marketing
One site with clear medical and cosmetic paths
We design a custom site that gives medical dermatology and cosmetic services their own navigation, tone and calls to action. Insurance information sits with the medical side, and consultations sit with the cosmetic side.
Medical website design
Booking that sorts patients by visit type
Patients choose a visit type, see the providers and locations that offer it, and complete intake from their phone. Forms that collect health information are handled with HIPAA requirements in mind.
Online booking and intake
Google Maps visibility for each location and provider
We manage profiles, directory listings and location pages for every office, including physician assistants and nurse practitioners with shorter waits. Hours, insurance notes and services stay accurate across all of them.
Local SEO
Paid campaigns for cosmetic and cash-pay services
We run paid search for the services where you have capacity and want growth, such as injectables, lasers and cosmetic consultations. Each campaign is measured by calls and bookings, not clicks.
Pay-per-clickYour first 90 days with us.
You always know what we are working on and what it produced.
- Audit and capacity review
In the first weeks we review your site, search visibility, listings and reviews, and we ask where your schedule has room. That tells us which services, providers and locations to promote first.
- Structure and tracking
In the first month we map the medical and cosmetic paths of your site, set up call tracking and analytics, and correct your profiles and listings. You see where calls and bookings come from before we spend on ads.
- Content and campaigns
We publish the first group of physician-reviewed condition pages and launch paid campaigns for the cosmetic services you chose. Booking and intake are connected so patients land in the right visit type.
- Review and adjust
By day 90 we sit down with you to review calls, bookings and which pages and campaigns produced them. We then set priorities for the next quarter together.
Advertising with care
- Before-and-after photos need written patient consent for marketing use and should show typical, unretouched results under consistent conditions, so we build galleries and ads with these points in mind and the practice confirms its consent forms with counsel.
- Advertising for prescription products such as neuromodulators, and any statement about results, is subject to federal and state advertising rules and to platform policies, so we write campaigns with these in mind and recommend the practice confirm specific claims with its counsel or compliance contact.
- Testimonials and replies to reviews must not reveal that someone is a patient or disclose anything about their care, so we draft replies and testimonial releases with HIPAA requirements in mind and the practice confirms its policy with counsel.
General information, not legal advice.
Questions we hear from dermatology
Our medical schedule is already booked out. Why would we need marketing?
Marketing for a busy practice is about directing demand, not adding to the backlog. We focus on the services, providers and locations where you have openings, which is often cosmetic work, newer providers or a second office. We also make booking and intake easier so your front desk spends less time on the phone.
Can you grow our cosmetic side without making us look like a med spa?
Yes. We present cosmetic services as part of a physician-led dermatology practice, with your training and medical standards up front. The cosmetic section gets its own look and booking path while the practice keeps one identity.
Who writes the content about skin conditions?
AI assists with research and first drafts, and physicians review the content before it is published. Your dermatologists have final approval, and we do not publish claims about whether a treatment works.
Can your booking and chat tools work with our EMR?
In most cases, yes. We connect to EMR, scheduling and payment tools through their APIs and webhooks, and we confirm what your system supports before we begin. Patient information is handled with HIPAA requirements in mind, and our AI agents answer questions about scheduling and services but never give medical advice.
Other specialties we work with.
We work only with medical practices. If yours is not listed, ask us.
Let us look at your practice.
Send us your website. We will tell you what we would fix first, at no charge.