Short-form video and reels
Short vertical videos are how many patients first meet a doctor. We plan, film, edit and publish them for you.
In plain words
Short-form videos are vertical clips, usually under a minute, that people watch on their phones on Instagram, TikTok, YouTube Shorts and Facebook. For many patients, one of these clips is the first time they see and hear a doctor, and it shapes whether they feel comfortable booking. We plan, film, edit and publish these videos for your practice so you only need to show up for the filming.
What you get
Swipe through the pieces we deliver.
Monthly content plan
A list of video topics for the month, drawn from the questions your patients and front desk hear most often.
On-site filming session
Our crew films at your office in a single visit, recording enough short answers and clips to cover several weeks of posts.
Edited, captioned videos
Each clip is trimmed, cleaned up and given on-screen captions so viewers can follow along with the sound off.
Cover images
Every video gets a still image with a clear title, so your profile looks organized and people can find a topic quickly.
Extra formats from footage
AI-assisted editing helps us cut the same recording into different lengths and versions, and our editors check each one before it is used.
Publishing and performance report
We post each video on every network for you and send a report showing which topics people watched, saved and shared.
How it works
From the first conversation to ongoing results.
Topic planning
We talk with you and your staff about your services and the questions patients ask, then send a content plan for the month. You review it and tell us what to add, remove or avoid.
Filming day
We come to your office and film everything in one session, guiding you through each topic so you do not need a script. You provide a block of time, a quiet room and, for any patient who appears on camera, their signed consent.
Editing and review
We edit the footage, with AI assisting on the first cuts and our editors finishing the work, and our physician advisory board reviews the medical claims. You approve the final videos before anything goes public.
Publishing and reporting
We post the approved videos on each network on a regular schedule and report on how they performed. You tell us what patients mention at the front desk, and we use both to shape the next plan.
The tools involved, explained
What each one is, and how we use it for your practice.
Instagram Reels and Facebook Reels
These are the short video sections of Instagram and Facebook, where clips are shown to people nearby and to people interested in a topic, not only to your followers. We publish your videos here with a description and location details that fit your practice.
TikTok
A phone app built entirely around short videos, which many people now use to look up health topics and local providers. We post versions of your videos formatted for it, so you do not need to learn the app yourself.
YouTube Shorts
The short video section of YouTube, which is owned by Google, so these clips can also appear when people search for a topic. We upload your videos here with clear titles based on the question each one answers.
AI-assisted video editing software
Editing programs that use AI to transcribe speech, draft captions and suggest where to cut a long recording into shorter clips. We use them to speed up the routine work, and our editors and physician reviewers check every video before it is published.
The details
A thirty second video of you answering a common question does more to build trust than a page of text. It also feeds Instagram, TikTok, YouTube Shorts and Facebook at the same time.
What we do
- A monthly content plan built around the questions your patients ask
- Filming at your office in a single session that covers weeks of posts
- Editing, captions and cover images
- AI-assisted editing to produce more formats from the same footage
- Publishing on each network, with reporting on what performed
- Before-and-after and procedure content handled with patient consent
Our physician advisory board reviews medical claims before anything is published.
Words you will hear
- Reel
- A short vertical video, made to fill a phone screen, that social networks show to people who may not follow you yet.
- Hook
- The first second or two of a video, where a clear question or statement gives the viewer a reason to keep watching.
- Repurposing
- Taking one recording and editing it into several different videos or lengths so a single filming session goes further.
This is a good fit if
- You are comfortable speaking on camera for a few minutes at a time, or willing to try with our guidance
- Your patients ask the same questions again and again, and you would like to answer them once in a way many people can see
- Your practice has social media accounts that nobody on staff has the time to film or post for
Questions we hear
How much of my time does filming take?
We film at your office in a single session that covers weeks of posts, so you are not pulled away from patients every few days. Before the session we prepare a monthly content plan built around the questions your patients ask, so you know what you will be talking about when the camera is on. After that, editing, captions, cover images and publishing are on us.
What do we need to provide on our end?
Mainly your time for the filming session, a suitable space in your office, and your input on the questions patients ask most often. If we film before-and-after or procedure content, we handle it with patient consent, so we will need your team's help identifying patients who are willing to take part. You do not need your own equipment or editing software.
Who checks that what I say on video is medically accurate and appropriate?
Our physician advisory board reviews medical claims before anything is published. This matters with short video because a thirty second answer leaves little room for nuance, and an overstated claim can create problems for a practice. You remain the expert on camera, and the review is a second set of clinical eyes before the video goes live.
What does it cost and how soon will videos start going out?
Both depend on the practice, including how many videos you want each month, which networks you want to be on, and how soon we can schedule filming at your office. We start with a free analysis and then give you a quote and a plan based on what we find. Once videos are publishing, we report on what performed so the next month's plan can be adjusted.
Ready to get started?
Tell us about your practice. We reply within 24 business hours with packages and pricing.