Rx for family practice
Marketing for family practice and primary care
A primary care practice runs on full schedules and insurance panels, and many are now adding cash services such as aesthetics or weight loss. We market both sides without making your practice look like two different businesses.
Examples of what patients search for: family doctor accepting new patients; primary care doctor near me; same day sick visit appointment; doctor that takes my insurance; annual physical for adults; medical weight loss program near me; primary care doctor who does botox; hormone therapy from my family doctor.
What makes this specialty different to market.
We start from how your patients decide, not from a list of services.
- Two audiences, one practice
Insured patients looking for a family doctor and cash patients looking for weight loss or aesthetics search differently and decide differently. Your marketing has to speak to each without confusing the other or diluting the trust you have built as the family doctor.
- Existing patients do not know
Most of your patients have no idea you now offer a new service, and many are already buying it somewhere else. The fastest growth for a new service line often comes from your own panel, which means it depends on e-mail, text and what your staff says in the room.
- A front desk already at capacity
Your phones are busy with refills, referrals and scheduling, so new-patient calls and cash-service inquiries wait or go unanswered. Marketing that produces more calls without a way to answer them only adds pressure on your staff.
What we would put to work first.
Six services, in the order we would usually start. Each one opens a full explanation.
Launch your first cash service
We take a new procedure from your training certificate to your first bookings, with the service page, patient materials, staff talking points and announcement campaign planned together. As the strategic marketing partner of Empire Medical Training, we know the services primary care physicians tend to add.
New service launch
Be found as the neighborhood doctor
We work on your Google Maps profile, directory listings and area pages so nearby families looking for a primary care physician find accurate hours, insurance information and a way to book.
Local SEO
One site for both sides
We design a custom site where primary care and your cash services each have a clear home, with insurance accepted, new-patient steps and service pages easy to reach from a phone.
Medical website design
Booking that spares the front desk
New patients book and complete intake forms from their phone at any hour, with forms handled with HIPAA requirements in mind. Your staff spends less time on the phone collecting the same details.
Online booking and intake
Tell the patients you already have
We plan and send campaigns that introduce new services to your existing panel, with content drafted with AI assistance and reviewed by physicians. Messages are written for the patients who are appropriate to contact and who have agreed to hear from you.
E-mail marketing management
Reviews that reflect your care
We help you ask more patients for reviews, keep your profiles accurate and write thoughtful replies that never confirm or reveal anything about a patient's care.
Reviews and reputationYour first 90 days with us.
You always know what we are working on and what it produced.
- Learn your practice
In the first weeks we review your site, listings, reviews, payer mix, schedule capacity and the services you offer or plan to add. We agree on which patients you want more of and what your staff can realistically handle.
- Fix the foundations
In the first month we correct your listings, set up call tracking and online booking, and start work on the pages for primary care and each cash service.
- Launch to your panel
We announce the new or priority service to your existing patients by e-mail, text and in-office materials, and give your staff simple language for the conversation.
- Review and adjust
By day 90 we sit down with you to go over which channels produced calls and bookings, what the front desk is hearing and where to put the next quarter's effort.
Advertising with care
- Advertising for weight loss and hormone services often involves prescription drugs, and the rules on naming medications, describing compounded products and stating expected results are specific, so we write campaigns with these in mind and your practice should confirm the details with its counsel.
- Before-and-after photos and patient testimonials for aesthetic or weight loss services call for written consent and careful wording about individual results, and we build campaigns with these points in mind while you confirm requirements with your counsel or compliance contact.
- Marketing to your existing patients by e-mail or text, and replying to online reviews, both touch patient privacy, so we handle lists and replies with HIPAA requirements in mind and recommend your practice confirm its policies with counsel.
General information, not legal advice.
Questions we hear from family practice
We are adding weight loss or aesthetics. Should it have its own website and brand?
For most primary care practices we recommend keeping the new service on your main site with its own section, because your reputation as the family doctor is the reason patients will trust you with it. A separate brand can make sense if you plan a distinct location or a full med spa. We talk through both options with you before anything is built.
Our schedule is nearly full. Is marketing still worth it?
Yes, but the goal changes. Instead of more volume across the board, we focus on the patients and services you have room for, such as a new provider's panel, a specific payer mix or cash services that fit into set blocks of time.
Can your AI agents answer our phones and messages?
Our AI agents can answer by chat, text and phone around the clock to handle questions about hours, insurance accepted, services and booking, then hand off to your staff when a person is needed. They never give medical advice, and conversations are handled with HIPAA requirements in mind.
Who writes the medical content for our site?
AI assists with drafts, and our in-house writers and physicians review and edit everything before it reaches you. You approve the final copy, so it reflects how you practice and what you actually offer.
Other specialties we work with.
We work only with medical practices. If yours is not listed, ask us.
Let us look at your practice.
Send us your website. We will tell you what we would fix first, at no charge.