Launch a new service in your practice
You trained in a new procedure. Now patients need to know you offer it. We take a new service from certificate to first bookings.
In plain words
A service launch is a coordinated plan that takes a procedure you have just trained in and makes it visible and bookable for patients. A new skill does not fill appointments on its own, because your current patients and the people in your area do not yet know you offer it. We prepare the pages, the announcements, the advertising and the in-office materials together, so the first bookings arrive while your training is still fresh.
What you get ℞
Service and landing pages
A permanent page on your website plus a focused page for ad visitors, both with content reviewed by a physician before publishing.
Introductory offer and booking form
A clear opening offer for the new procedure and a simple online form so interested patients can request an appointment right away.
Patient announcement emails and texts
Messages to the patients you already have, who trust you and are usually the first to book a new treatment.
Local Google and social campaigns
Paid ads shown to people in your area who are searching for the treatment or likely to be interested in it.
Short physician videos
Brief clips of you explaining the treatment in your own words, used on your pages, social profiles and ads.
In-office and clinical paperwork
Brochures, posters, a front desk script, consent forms and pre and post treatment instructions, all for your review and approval.
This is a good fit if
- You recently completed a course in a new procedure and have not yet told your patients about it
- Your practice has room in the schedule for the new service and staff ready to answer questions about it
- You want one team to handle the website, the announcements, the ads and the printed materials together
How it works
From the first conversation to ongoing results.
Discovery call
We talk through the procedure you trained in, who it is for in your practice, your capacity and the first month you want to fill. You tell us about your equipment, your schedule and any offer you have in mind.
Build and review
We write and design the pages, messages, ads and printed materials, with AI assisting the drafts and our team and a physician reviewing them. You record a few short videos, check the medical content and approve everything before it goes out.
Launch
We announce the service to your current patients first, then turn on the campaigns in your area. Your front desk uses the script we provide to answer questions and book the requests that come in.
Track and adjust
We report which channels produced inquiries and bookings, and we shift effort toward what is working. You tell us how the appointments are going so the message matches what patients experience.
The tools involved, explained
What each one is, and how we use it for your practice.
Landing pages
A landing page is a single web page built around one treatment and one action, which is requesting an appointment. We send ad visitors there so they are not distracted by the rest of your website.
Email and text messaging platforms
These are services that send one message to many patients at once and show who opened it. We use them for your announcement, set up with HIPAA requirements in mind and together with your practice's compliance contact.
Google Ads and social media ads
These are paid placements on Google search results and on platforms such as Instagram and Facebook. We limit them to your area so your budget goes to people who could realistically become your patients.
Conversion and call tracking
This is a way of recording which ad, email or page led to each form request or phone call. We use it to show you what the launch returned on the training you paid for.
The details
Many of our clients come to us right after a course at Empire Medical Training. They have a new skill, such as aesthetics, weight loss, hormone therapy, regenerative medicine or pain management, and a practice whose patients do not know about it yet.
Because we are Empire's strategic marketing partner, we know these procedures, the questions patients ask about them and what it takes to fill the first month of appointments.
What a launch includes
- A service page and a landing page for the new procedure, with physician-reviewed content
- An introductory offer and the booking form to go with it
- Announcement emails and texts to your current patients, who are your fastest first bookings
- Google and social campaigns aimed at your area
- Short videos of you explaining the treatment
- In-office materials: brochures, posters and a front desk script
- Consent forms and pre and post treatment instructions
- Tracking, so you see the return on the training you paid for
Words you will hear
- Call to action
- The single next step a page or message asks the reader to take, such as requesting a consultation.
- Conversion
- The moment a visitor does what the page was built for, for example submitting the booking form or calling the office.
- Geotargeting
- Setting an ad campaign to appear only to people in a chosen area, such as the neighborhoods around your practice.
Questions we hear
How long does it take to launch a new service, and what does it cost?
Both depend on your practice, the procedure and how much of the launch you need, such as whether you already have a patient list to announce to or a website that can take a new service page. We start with a free analysis of your practice and local market, then give you a plan and a quote so you know the scope before you commit.
What do we need to provide to get started?
We need the details of the procedure as you plan to offer it, access to your website and patient contact list for the announcement emails and texts, and some of your time to review the content and record short videos explaining the treatment. We also need your decision on the introductory offer, since the booking form and campaigns are built around it. We prepare the materials, and you approve them before anything goes out.
Do we have to take every part of the launch, or can it be fitted to our practice?
The launch is built around what your practice already has and what it lacks. If you already have consent forms or in-office materials you are happy with, for example, we can focus on the pages, the patient announcements and the campaigns. The free analysis is where we sort out which pieces you need.
What should we watch out for when launching a new procedure?
The most common mistake is going straight to advertising and overlooking your current patients, who already trust you and are usually your fastest first bookings. Another is driving interest before the practice is ready for it, which is why the launch includes a front desk script, a booking form, consent forms and pre and post treatment instructions. We also set up tracking from the start, so you can see which channels bring bookings and whether the training is paying for itself.
Ready to get started?
Tell us about your practice. We reply within 24 business hours with packages and pricing.