In this digital world, sometimes the small things are taken for granted. Many people might tell you that when it comes to internet marketing, it is all about keywords. Although that is true, that is not the truth in its entirety, there is a big “game changer” today, and that is keeping your content always updated, and that is when blogging comes into play.
When the Search Engines crawl your website looking for content, they are not only for keywords that reflect what the user might be searching for, but they are looking for these keywords in places where the website is more current, and those areas would be more relevant for that reason. Just think of it this way, if a patient is looking for a specific procedure you offer, and this procedure is constantly being updated, your patient would be more comfortable having the most updated version of the procedure done, since it would be much more effective.
Besides its effectiveness for SEO, blogging helps keep your website always personable and relatable, reflecting a feeling that most people look in their Doctors.
Here are some tips to keep in mind when blogging:
- Keep your content up to date.
- Blog often.
- Try to be personable.
- Use content that matters.
- Don’t ramble, keeping your information concise and easy to read is more important than writing a lot of it.
- Do your research, before writing about something have the information to back you up.