In Part I of this list we covered content and patient reviews, now lets take a look at the top 3 online marketing mistakes that physicians make: 3) Not Building a Quality Email List Plain old email is actually one of the most powerful tools available to online marketers today and here at RX we are often
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When it comes to the often convoluted world of online marketing, it is easy for anyone to become overwhelmed with systems and media channels that seem to push a new and more complicated profit model every other day. Of course nobody expects a medical practice to have much in-house expertise in this area, but the
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The Stunning Power of an E-mail List E-mail marketing is peculiar in that while most businesses will make some efforts in this area and admit to its importance, very few will ever realize its true potential. Underestimating the power of list building and e-mail marketing is so common largely because it seems like such a
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Why are you giving away a completely free medical website? RX Medical Web has years of experience developing highly customized medical websites for a wide range of healthcare practitioners. For us, one of the most fun and rewarding parts of this process has always been the joy and elation that doctors and their staff always
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YouTube is, of course, the monster of video-sharing where users so they can upload, view and share all and almost any videos they want. These videos run the gamut from highly mainstream advertisements and TV or movie content, to independent online “shows,” to incredibly niche and detailed takes on any subject imaginable. Indeed the point of Youtube
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Your relationship with your clients and patients is very important because it is that trust and quality partnership that will ensure the ongoing success of your company. Doctors are constantly dealing with a large influx of patients, most of whom, if they feel like the doctor actually cares for them and what they have to
Continue readingSocial Media was once an scary area to venture into for many businesses, in fact most have stayed away due to the lack of understanding the value that it brings to their business. Many companies asked themselves whether it was even worth the time and resources or was it really a viable option. What many
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There are still some skeptics out there who do not think that they need internet marketing for their medical practice or even so much as a good medical website. They think that most of their customers find them through different mediums or that there isn’t a big enough online market to justify the cost. To
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Almost everyone has heard of twitter and how people are constantly posting updates (known as tweets) about every small detail of their lives. Besides the social reasons that people use twitter, it can also be used to expand your business. How does your twitter help your business? As a marketing tool twitter can be used
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Have you ever e-mailed a friend or family member and sent them a link to a website you thought they might find interesting? If so, you have participated in social bookmarking. Social bookmarking is a method for users to organize, store, manage and search for bookmarks online. In other words it is saving bookmarks to
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