Unless you have been living under a rock, chances are you know that social media marketing is the newest, hottest trend in medical practice marketing right now. The unserious, fun way of communication that once was a simple website you should probably become a part of to monitor your children’s online persona, is now a
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The Value of Social Media Marketing
With the time and cost of traditional Medical Marketing, you might think you are set. You have your email lists, brochures, newsletters and website readily available to your patients. That’s all you need, right? Wrong. If your marketing approach only grazes the Internet world by featuring a website, and maybe a few blog posts, you
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Why Local Directories are Essential to your Practice
Modern Approach to Local Internet Marketing
First of all what is “Local” Internet Marketing It is definitely not about searching to hire the local “SEO Guy” in town, with that out of mind lets get started, “Local Marketing” is the process of optimizing your website based on targeted keywords to your local area of business. It has been proven many times over the
Continue readingDoes your business really need a website?
Often time’s business owners don’t see the value of a website for many reasons, “I have a small business… I don’t need a website.” “I am not selling anything… I don’t need a website.” “My business runs of referrals… I don’t need a website.” And the list goes on and on. For many it’s hard
Continue readingTop 6 Online Marketing Mistakes Doctors Make
When it comes to the often convoluted world of online marketing, it is easy for anyone to become overwhelmed with systems and media channels that seem to push a new and more complicated profit model every other day. Of course nobody expects a medical practice to have much in-house expertise in this area, but the
Continue readingThe Amazing Power of List Building and E-mail Marketing
The Stunning Power of an E-mail List E-mail marketing is peculiar in that while most businesses will make some efforts in this area and admit to its importance, very few will ever realize its true potential. Underestimating the power of list building and e-mail marketing is so common largely because it seems like such a
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Why are you giving away a completely free medical website? RX Medical Web has years of experience developing highly customized medical websites for a wide range of healthcare practitioners. For us, one of the most fun and rewarding parts of this process has always been the joy and elation that doctors and their staff always
Continue readingYoutube Marketing Tips for Your Practice
YouTube is, of course, the monster of video-sharing where users so they can upload, view and share all and almost any videos they want. These videos run the gamut from highly mainstream advertisements and TV or movie content, to independent online “shows,” to incredibly niche and detailed takes on any subject imaginable. Indeed the point of Youtube
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