The majority of web designers work with clients from all over the world. This allows the designer to expand his or her marketplace yet you should keep in mind that there are sometimes competitive advantages that exist when targeting work from your client market. Local marketing can sometimes be overlooked. Here are 5 ways to attract new patients through your medical website design:
• 1. Write out the city you are focusing on in your titles
Potential clients that prefer to work with a local designer will turn to a search engine, and they’ll use a locality in their search phrase, such as “Miami Beach web designer.” While general search phrases like “web design” are far more competitive than local searches.
• 2. Meta descriptions are crucial
Meta descriptions hold a lot of significance and impact on click-through rates. Most search engines use the meta description tag. This is how you can see what the page is about.
• 3. Pay per-click advertising
One of the great advantages of pay per click advertising is that you can accurately and effortlessly target certain geographic areas.
• 4. Form part of your Local Chamber of Commerce
A local chamber of commerce can be a great resource for meeting other local business owners and making important contacts. Every city, town and county has a Chamber of Commerce!
• 5. Getting links from local websites
Most local websites get a good amount of traffic and rank pretty high for local searches. Linking along these sites could in turn get your site more local traffic directed towards you.
Keep in mind that engaging potential clients online should be a personal and real experience, given that the web can sometimes feel so elusive and impersonal without any “real interaction”. Nothing beats adding an original message. Advertise yourself with the vision you had in mind when you decided to create your business. This is what a medical website design is all about.
