Medical Search Engine Optimization & Search Engine Marketing
Medical Practice Search Engine Optimization
Search Engine Optimization is the most effective tool to promote your website and medical practice.
At RX Medical Web, we specialize in internet marketing for doctors through the sophisticated use of SEO practices. Search Engine Optimization (SEO) is the process involved in getting your medical practice website to appear high in Search Engine Rankings. When consumers look for information on the internet, we know that having your medical website appear on top is paramount in generating traffic to your site.
A well-built and well-designed medical website will have an attractive design and look, combined with proper coding for optimization. If designed and programmed correctly, your website will consistently stand out when a customer searches for information on Google™ (or other search engine).
SEO is actually more effective and more cost effective than Pay Per Click because you do not have to pay anything to have your website appear high in the rankings. Once your site has been optimized correctly, only a small maintenance fee is needed to maintain your rankings.
The “Search Engine Optimization” team at Rx Medical Web utilizes the most aggressive, consistent techniques to accomplish first page results for our clients. Optimizing a medical website so that it is found consistently is not a 1-time setup. Our staff optimizes your medical website DAILY with numerous proprietary tools that have proven efficacy.
Search Engine Optimization – – Benefits for Medical Websites
- High Rankings on the Search Engines means more visibility and more traffic
- Cost Effective
- Highly targeted traffic
- Marketing to the world wide web
- Passive, Ongoing Marketing to potential patients
- High ROI
Our staff is available daily by phone and we are easily accessible. (we even alternate phone calls after hours, like our physician clients) Feel free to contact us at 954-358-2856 or you may complete the form below for a prompt response.
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Medical Practice Search Engine Marketing
Google™ Pay Per Click – One form of Search Engine Marketing that is available for medical practice’ marketing is Google™ Pay Per Click. Also known as paid advertising this form of marketing is extremely effective. When implemented, your medical website link will appear in the upper, shaded section of the results page. This is a strategy to allow your website instant visibility on the search engines. When a consumer types in a keyword on the internet, i.e. Botox Fort Lauderdale, your website will appear in the upper shaded portion of the results page and instantly visible to potential patients. Each time a consumer clicks on your website and is directed to your website, a portion of your budget is allocated. We typically recommend a starting budget of $300, which is paid to Google™. It is important to have your Pay Per Clicks set up correctly. Our Director of Marketing is certified by Google™ to set up and manage Pay Per Click campaigns. Think of a stock broker managing your portfolio. Pay Per Click management is similar.
Facebook Marketing – Facebook Pay Per Clicks – Facebook recently created this option for business owners. This form of marketing is also very effective and considerably cheaper than Google™ Pay Per Clicks. Our team utilizes all online options available.
Search Engine Optimization for Doctors
Our staff at Rx Medical Web is constantly updating their credentials to keep up with Google™’s constantly changing internet Algorithms.
Keyword Analysis Services
Keywords are the words or phrases that a potential customer types into Google™ (or other search engine) when searching for information. Keywords are programmed into your website and are picked up by Google™ when a consumer types in the phrase. Our staff will comprise a list of keywords for your practice to help ensure your website appears on the first page of the search engines. Part of this development involves a thorough understanding of your medical practice (we spend the time to learn) and a comprehensive analysis of your competition.
Initial Programming of Medical Website
Even before we begin designing your website, we set up and program your website with vital “coding” that will be used by Google™ (and other search engines) to ensure your site appears on the first page of Google™. Each page of your website will contain this essential coding. Some of these codes include programming “Metatags”, “Title Tags”, Image Tags”, and descriptions for each page.
Medical SEO – – Link Building
A Link is information or content that is directed to your website from another place. Link building is essential in any search engine optimization strategy. The more relevant, incoming links your website contains, the better rankings you will see. We use ethical, “white hat” strategies only.
Effective Content for Medical SEO
“Content is King” has now become a common phrase in the industry. The Quality information on your website is essential in website rankings. We have physicians on staff who write compelling, relevant content for your website as well as for email campaigns, newletters and FaceBook Ads.
Medical Video SEO
Submitting your medical videos to Google™ (and other search engines) is a highly effective tool for optimization. This is a common tool we use to help our physicians dominate the internet with their website. Typically we can get our clients website on several positions all on the first page!
Online Public Relations
A vital feature for achieving consistent page 1 positioning with Google™. A comprehensive undertaking which involves writing newsletters and press releases which are then linked to your website. These articles are then submitted to information based websites that are looking for this information.
RSS Feeds, Daily News
We maintain in your website, daily news reports about relevant information you provide. For example, if you offer Botox treatments, when readers visit your website they will also see current, informative news reports on Botox and related services. This feature also lets your readers see that you provide the most current services and helps create the appearance that you are on the cutting edge of technology.