Medical email marketing is a tool that every office should strongly consider. With a solid understanding of email marketing best practices, you will be well-equipped to succeed in new ways. We believe that email marketing campaigns are vital components of your internet marketing plan. Rx Medical Web builds a unique information management system which stores your client’s name and email address. Part of any effective marketing campaign involves staying in contact with your customers, and email marketing lists are an efficient way to stay on top of your communication efforts.