Patients don’t have an interest in looking through the yellow pages or reading advertisements. Patients are looking for a medical website that has an online presence where information can be immediately access and where full functionality makes it user friendly.
Oftentimes, people that visit a medical website want the chance to schedule their appointment right away; making it easier and convenient for them. They don’t want to have to write down the phone number, pick up the phone and make the call. They don’t’ want to leave a message on your answering machine and wait for you to call.
All they actually desire is to confirm information from a referral source. In addition, they would like that referral source to information that is medically related.
When you have a medical website, your patients expect to see a website that is cleanly design and easy to navigate. They want to see a main page, an “about us,” page, a ‘services offered,’ page and other related information. When they click on the “about us,” page, these patients want to read about each individual physicians and staff members. They want to see your credentials that include your specialty.
When they click on your ‘services offered,’ page, patients want to see a list of all the services that you provide including a short description of what they should expect. When they click on your ‘main page,’ it should be an introduction that describes in a condensed format exactly what your service entails.
You should also include in your medical design website a list of health issues, symptoms, definitions and treatment. Patients look to the Internet as a source of important information.
However, the Internet has information that is not correct. You are the expert and so a patient would prefer to utilize your expertise rather than read something written by a novice. Do you see how important your medical website would be to your current patients and prospective patients?
On your medical website, your pages should be designed with colors that are easy on the eyes. It should depict your personality in a matching theme. Make sure that the hyperlinks are working and that they are easy to find.
For your current patients, forms that are easy and safe to download is a viable option. A contact page is also in line with the ideal medical website design. Be sure to include phone number, fax number and email address. In addition, create a contact form for prospects and customers to complete. Rather than have them leave the page to send an email or make a phone call, an online contact form is the best option.
A testimonial page on your medical website is also an integral part of your design. Make it simple, but of course, if you are inclined, feel free to create video testimonials that have actual people speaking. Your prospective and current patients will be intrigued with listening to people who have used your services.
You should make your medical website design as simple as possible. What this means is you will not include too many images that will affect the load time. People don’t like to wait for a page to load or they will go elsewhere.
These are some of the things that you should consider when creating a medical website design. Have a professional medical website design company assist you with all of the aspects of creating an effective website that fulfills your goals and objectives.