An interactive medical website design can generate a greater interest of the visitors and make them more involved with the site’s content. High reader engagement levels for medical websites usually translate into a greater traffic of patients actually visiting the doctor’s office.
Another advantage of reader responsiveness to a website is that search engines will accord a higher ranking to such website. Therefore, the site can receive high exposure and command a larger readership over a period of time.
The doctor or someone from the doctor’s team may post a blog on the website once or twice a week, providing useful information to the readers. A blog encourages a personalized relationship with the readers. Readers like to ask queries or leave their comments about the blog.
This improves the interaction between the doctor and potential patients. A higher familiarity of the readers with the doctors can eventually mean more patients visiting the doctor for treatment. Therefore, medical website design experts should consider including a doctor’s blog on the website.
News and Updates Section
The web designer in consultation with the doctor may create a separate section that includes periodic updates, news, and events happening in the particular medical field. This encourages repeat visits from readers because they can find new, useful information each time. Comments may be allowed even for these news and updates to improve patient-doctor interaction.
Guestbook and Testimonials
An online guestbook on the doctor’s website may encourage visitors to leave their comments or impressions about the medical practice. Existing or past patients may provide testimonials or reviews about their experience with the doctor. This can be a good motivator for new patients who may be considering whether to choose the doctor’s services.
Social Media Live Feed
Any professional medical website design should give due importance to social media networking. If the doctor already has a social media presence on Twitter or Facebook, the web designer may create a live feed of the messages on the doctor’s site. This can create a greater level of interaction between the doctor and the website visitors, and boost the prospects of the medical practice.
Webinars and Videos
To create a more unique and content-rich medical website, the web developers may create YouTube videos and webinars featuring the doctor’s practice. It can provide valuable information to the readers about various medical procedures offered by the doctor. Patients can learn about different aspects of a particular procedure, and make a better informed decision about their choice of treatment.